Bible Society in the UK withdraws The Quiet Revival report

Posted on March 27, 2026 
Filed under Announcement

Paul Williams, Chief Executive Officer of The Bible Society in the UK has published a statement explaining that the YouGov data used to inform Bible Society’s The Quiet Revival report was faulty –

“Earlier this month YouGov informed Bible Society that the 2024 survey sample on which our report The Quiet Revival was based was faulty, and it can no longer be regarded as a reliable source of information about the spiritual landscape in Britain.

We recognise that this news may feel discouraging and we share that sense of disappointment.

Over a 15-month period, Bible Society repeatedly sought and received assurances from YouGov, regarding both the robustness of the methodology and the reliability of the report’s conclusions. It was only at the beginning of March that YouGov confirmed that it failed to activate key quality control technologies that protect the sample from a wide range of errors and this undermines the reliability of the results.

We are therefore deeply disappointed that YouGov not only made an error but also that it only discovered this so recently. …”

– Read the full statement and see his video message above.

See also:

The Quiet Revival: FAQs – What went wrong with The Quiet Revival research?

and

The Quiet Revival one year on: what’s the story? – where you can download their new report, The Quiet Revival one year on: what’s the story? (scroll down on that page.)

Despite the statistical problems identified, it remains true that many churches in the UK – and in Sydney – are seeing increased numbers of younger men seeking answers about Jesus.

Related:

The Pastor’s Heart – Riding the young adult revival – November 2025.