‘Jesus. All about life’ goes state-wide

Posted on March 5, 2009 
Filed under News

Jesus. All about lifePress release from the Bible Society of NSW:

Bible Society’s ‘Jesus. All about life’ campaign will now cover all of NSW.

‘Jesus. All about life’ is a non-denominational, advertising-based, mass-media campaign which aims to increase the general public’s awareness of the person of Jesus, and what he said ‘about life’.  

This media campaign is supported by local churches, who will run community, cultural, and arts events that connect with the message of the campaign.

So far, it has the support of all the major denominations including the Catholic Church, Anglican Church, Seventh Day Adventist, the Australian Christian Churches including Hillsong and the Baptist Church of NSW. The campaign is to run during September and October this year and was to include Sydney and surrounds, however it’s now been decided to take it to the whole of the state.

Bible Society CEO Daniel Willis says it will be a better use of resources to have the campaign cover a wider area.

“We have been working on plans for the Sydney campaign for over two years,” Daniel said. “Local ‘Jesus. All about life’ committees are already in place in the Hunter, Wollongong and Central Coast regions, and we have spoken with churches in both the north west and central west of NSW, so it makes sense to all work together.”

The ‘Jesus. All about life’ campaign hinges on prime-time media encouraging people to consider the words of Jesus and what he had to say about life. This advertising is supported by local churches, who will run community, cultural, and arts events that connect with the message of the campaign. ‘Jesus. All about life’ has already run successfully in Adelaide, Canberra and Tasmania.

“The Sydney campaign is progressing well and has the support of the major churches and denominations,” said Daniel. “Whilst expanding the campaign will be a challenge, we’re confident ‘Jesus. All about life’ will receive the support of regional leaders and churches.”

“I have seen how country churches sometimes struggle to make an impact in their community. Being a part of the ‘Jesus. All about life’ campaign, means they will join with hundreds of other churches and thousands of Christians as together we present the person of Jesus and what he said into our society,” said Daniel.

One of the most visible elements of the campaign so far has been the ‘Jesus. All about life’ V8 Ute and V8 Supercar driven by Andrew Fisher. “Andrew and the Jesus Racing team are a major part of the ‘Jesus. All about life’ campaign,” Daniel says. “Jesus Racing has already made a major impact at cultural and community programs across Australia.

See also the JAAL website. Press release dated 5th March 2009.